CONVERSE ONE STAR ACTION
Action to boost the visibility and the sales of the One Star model among women and the female sneaker head community
Creative Concept: Converse One Star
GOALS: Buzz/ Notoriety/ Brand positioning
MECHANIC OF THE ACTION: converse provided the shoe in question it wanted to promote, in this case, the One Star model, to a group of micro-influencers, highly connected to fashion, streetwear, and sneakers.
These influencers took pictures with the shoes and brought their own vision and style.
The photos were shared on their profiles and reposted on various sneaker- and fashion-themed profiles.
RESULTS: Brand awareness, interaction, reputation, increase in followers, mentions and increased website traffic.