Coinciding with Women’s History Month the campaign begins by spotlighting five Black female creatives.
Clarks Originals has collaborated with Black-owned non-gendered apparel and accessories brand, FANGIRL, to launch a new platform # InHerShoes to mark Women’s History Month and center diverse stories. The content series, rolling out across Clarks Originals’ social channels from today, spotlights Black British female creatives who walk viewers through their journeys and give insight into what it’s like to be a Black woman in today’s society. while styled in a bespoke, limited edition run of Clarks Originals x FANGIRL Wallabees and T-shirts.
Creatively directed and directed by Rani Patel Williams, creative entrepreneur and founder of FANGIRL, the series features the stories of five Black British women pushing culture forward:
● Mata Marielle, ( Addressing The Colour Balance #InHerShoes ) one of the few leading Black celebrity make-up artists who is also the founder of her own make-up line, Mata Labs, created to cater to dark skin tones.
● Priya Ahluwalia, (Designing A More Inclusive Industry #InHerShoes) the multi-award-winning fashion designer behind her namesake label Ahluwalia, and recipient of the Queen Elizabeth II award for her work to drive a more inclusive and sustainable industry.
● Raheaven, (Finding Home In Music #InHerShoes) a singer-songwriter, music has been a vehicle of self-discovery inspired by her parents and Eritrean heritage.
● Jordss, (Defying Expectations #InHerShoes) DJ and founder of Girls Can’t D J a platform showcasing the female DJ talent across the globe. Jordss has defied expectations within the DJ scene as well as surviving a cardiac arrest at the start of 2020.
● Trina Nicole, (Changing The Shape of The Catwalk #InHerShoes) a dancer, model, and founder of The Curve Catwalk who has created a space for herself and others to be seen and represented within the dance and modeling industries.
The collection of short films and stills offers a window into what it means to be a Black British woman in the creative sector, with each of the five women opening up about how their history influences their creative work. Against a backdrop of dreamlike visuals, the women invite viewers to walk in their shoes for a moment, donning personalised FANGIRL Wallabees as they take us on a journey through their history, homes, workspaces and local communities.
Creative Director – Rani Patel Williams
Director – Rani Patel Williams
1st AD – J ean -Se bastien Degni
Cinematographer – Toby Lloyd
Camera Assistant – Daniel Rands
Set Design – Jade adeyemi
Editors – J ean -Se bastien Degni & Toby Lloyd
Photographer – Ashley Verse
Photographer’s Assistant – Ally Mckenzie
Make-up Artist – Mata Marielle
Make-up Assistant – Marie Reitner
Production Runner – Asa Zaman Music – Raheaven “7AM”
Graphics – Katie Ling